Get some reading inspiration for 2021.

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In 2020 I read more books than in any other year prior to it. It might have been the lockdown, but I was a lot more motivated to read. Some were great, some were good and some were simply awful. Even so, I managed to compile a small top of some of my favorites.

Factfulness: Ten Reasons We’re Wrong About the World — and Why Things Are Better Than You Think

(by Hans Rosling)


Is it even Christmas without Christmas movies?

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If you know me you know how much I love Christmas and everything related to it, including Christmas movies.

This year my Christmas season fever started early (like the end of October early), but it’s 2020 and everything goes, right? Anyway, since I started watching Christmas movies quite early this year, I started noticing different clichés and tropes reemerging from one movie to another. I’m sure you already know this, but if not, here are a few things I noticed divided into a few categories.

The Green and Red ‘we-wear-this-so-you-know-it’s-Christmas’ Couples on Hallmark movie posters

You know what I’m talking about. There isn’t a Hallmark movie where the two main…


Do focus apps really help you stay focused?

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Being productive and not procrastinating until the last minute to do a task is something that I struggle with every single day.

Naturally, I started looking for ways in which I can work on my focus and my productivity. Was I doing this as a form of procrastination? Definitely, maybe. But did it help me in the end? Yes.

One of the things I came across is focus apps. By now I’m sure everyone knows about them, but to be honest, I’ve only discovered them recently, or at least I’ve just given them a try.

Needless to say, I had…


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Apps for editing, stories, and everything in between, for the creative in you.

Whether we like it or not, social media is a big part of our lives. And if you are like me, you are always searching for new ways in which you can upgrade your personal or your clients’ social media accounts. Instagram is one of the best platforms to do this on. Between stories, feed and IGTV there are plenty of things to do, not to mention that you can let your creativity and imagination go wild (as much as the client allows it).

The good news is that there are a lot of ways in which you can do…


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Have you ever wondered why we watch what we watch? What makes us choose a specific TV show, movie, or news program? Or why we read what we read? Why we scroll more on certain social media platforms rather than others? Why one day we want to watch a comedy and the next day a documentary?

Believe it or not, there is an explanation and a theory behind it and it’s called Uses and Gratifications Theory.

Uses and Gratifications Theory

In the early days, theorists thought that people do not have other option but to be influenced by the media, in the way media…


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My old friend ‘Coke’

Advertising is a big part of today’s world and has been for a long time. Ads are everywhere around us: in magazines, newspapers, on billboards, on TV, on the radio, online, and even in movies or TV shows. You cannot escape it. There are so many ads nowadays, and in so many forms that you don’t even realize how many ads you are watching in a day.

A big part of the advertising industry is creativity. Advertising creativity is a very important and complex part of the creation of an advertisement process and how the final product looks like. One…


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I’m going to be honest with you and say I didn’t actually delete Facebook since I need it for my job, but I did delete the app from my phone and it was life-changing!

If 2019 was, for me, a year of learning and growing, 2020 was supposed the year of “me”. A year of continuing my growth and going after my dreams. A year of travel, seeing new places, and maybe moving abroad. Clearly, 2020 had different plans for me. For all of us.

So when the pandemic closed down whole countries and we were all supposed to stay…


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Okay, the title is obviously a metaphor, and I am more of a wine girl myself, but you get the gist. Life is a mess. Make the most of it.

As a 20 something years old, life honestly feels like that. And yes, everyone tells you that your twenties are supposed to be like this. You need to learn. You need to grow. You need to figure yourself out.

What they don’t tell you is how to do that. I guess you have to figure that one out as well. But how are you supposed to do that when your…

Alexandra Denisa Neagoe

Social Media. Advertising. Marketing.| Passionate about everything digital, traveling, books, and movies.

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